Karmen Parker

Karmen is a brand communications and PR specialist with extensive experience in the luxury fashion and lifestyle industry. Having worked across both agency and in-house roles, she has led large teams and driven high-impact brand campaigns from concept to activation. With a 360-degree approach—spanning PR, marketing, events, VIP and influencer strategy—she has delivered exceptional visibility for brands including Paul Smith, Giorgio Armani, and Emporio Armani. Passionate about the future of the industry, Karmen now focuses on supporting the next generation and championing sustainability and purpose-driven brands. She brings her expertise to WHITEHAIR.CO clients, specifically the Fashion and Design School Istituto Marangoni London, where she is dedicated to connecting and empowering the next generation of fashion industry professionals, equipping them with the skills and insights to navigate an evolving industry.