Natalia Cassel

Natalia is a senior brand & marcoms specialist and publicist with over two decades' experience in building and communicating brands and profiles within the fashion, luxury, lifestyle and corporate sectors.

Natalia has vast experience in running departments and divisions as country and global lead, both in-house and in agency equally. Having held roles such as Senior Vice President at Karla Otto, Senior Divisional Director at The Communications Store, brand experience includes roles such as Global Communications & PR Director at Belstaff, Global Accessories PR Director at Versace and Global PR Manager at Salvatore Ferragamo.

Following her involvement in launching Milan Fashion Week's Green Carpet Awards, Fashion Trust Arabia, and Black Business Initiative, along with her work for Istituto Marangoni and Global Fashion Collective, Natalia has become increasingly involved in sustainability, D&I and education and helping give emerging designers a platform, whilst also expanding into the realms of tech, the metaverse and digital art, as well as supporting more traditional art and artists. Natalia joined the WHITEHAIR.CO team in 2020 as Associate PR Director and in this role, supports with new business, senior-level PR strategy and media placement.