Shannon Peter

An award-winning beauty & wellness journalist, Shannon has written for a multitude of seminal titles, including Stylist, Grazia, Porter and i-D. Alongside this editorial work, she regularly provides copywriting support for many of the UK’s biggest beauty brands. Not only is Shannon well versed at bringing brand stories and complex product information to life through engaging, lively copy for releases, blogs and beyond, but her unique insider experience means she is able to spot a press-worthy story a mile off, and can help brands highlight the most fascinating angles bound to secure quality coverage. Shannon joined the WHITEHAIR.CO team in 2020 as editorial consultant and copywriter, working with clients to consult on editorial themes, craft pertinent press releases, SEO friendly blog posts and more.