Press Release | Conscious Cleaning with Colt & Willow

Just in time for Spring cleaning season, British-Aussie family-run plant-based cleaning brand Colt & Willow launches its new look range. With minimal new packaging in luxe pastel shades of dusty pink and soft sand.

Elevated Aesthetics and Functionality

The rebrand features minimal aluminium bottles, with simply the brand name and product to identify the contents. These durable, refillable containers have sustainability and style in mind elevating household cleaning supplies to counter top features.

Naturally Scented, Toxin-Free Cleaning

Colt & Willow's products are formulated without harsh chemicals, instead harnessing the power of plants for a deep, effective clean. Each product is infused with thoughtfully blended, mood-boosting and subtle aromas, from the crisp, tart scent of rhubarb to the uplifting floral notes of geranium and the calming freshness of eucalyptus. Designed to transform the daily cleaning routine into a sensory experience, these fragrances offer a luxurious yet natural alternative to traditional household products.

Innovative Product Offerings

As part of the rebrand, Colt & Willow has expanded its product line to include:

Rhubarb Washing Up Liquid Starter Pack – A reusable 500ml aluminium pump bottle paired with a 1L refill pouch for an eco-conscious approach to dishwashing.
Geranium All-Purpose Cleaner Starter Pack – A set of a 5000ml aluminium pump bottle paired with a 1L refill pouch. A plant-based multi-surface cleaner infused with uplifting geranium essential oil.
Rhubarb Washing Up Liquid 500ml Pump Bottle – A chic, durable alternative to plastic, designed to be refilled and reused.
Geranium Leaf All-Purpose Cleaner 500ml Pump Bottle – A plant-based formula infused with subtle natural fragrances that offers versatile multi-surface cleaning.

Colt & Willow Co-founder Annie McWilliam says:

“Most people don’t realise that our homes are full of harmful toxins— and the products we use to clean with are damaging our health, our skin and our loved ones. Having children changed the way we viewed our home and the world we live in. It became important to make sure our house was safe for them to crawl, lick and touch! No matter where the art of cleaning sits on your priority list, we hope Colt & Willow makes it a whole lot more enjoyable – and dare we say pleasurable!”

Commitment to Sustainability

Colt & Willow's latest initiatives underscore their dedication to environmental responsibility. By embracing reusable packaging and offering concentrated refills, the brand aims to minimise waste and promote a more sustainable lifestyle for its customers.

About Colt & Willow

Founded by husband-and-wife duo Annie and Tony, Colt & Willow emerged from a desire to create safe, effective, and beautifully scented cleaning solutions. After years of researching household cleaning products, they were shocked to find most cleaning products do not list all ingredients on their labels, including chemical fragrance, harsh detergents, phosphates, parabens and SLS. So they decided to create a unique, credible and trustworthy eco-cleaning solution. Inspired by their family's needs, they developed a range of plant-based products that transform everyday cleaning into a joyful experience.

Available online at coltandwillow.com

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