⬤ TENCEL™ and RCGD Global collaborate for the fourth time to spotlight eco-couture at the Oscars®
⬤ TENCEL™ branded lyocell fibers and TENCEL™ LUXE filament yarn featured in custom-made gowns made by Zac Posen and Monique Lhuillier for rising stars Bailey Bass and Chloe East
Photo credits to RCGD Global
Lenzing – Lenzing’s flagship textile brand, TENCEL™, and RCGD Global (formerly known as Red Carpet Green Dress™) have joined hands for the fourth consecutive year to spotlight eco-couture at the 95th Academy Awards® (also known as “the Oscars®”). Adhering to this year’s Oscars® sustainable style guide, produced by RCGD Global, rising talents Bailey Bass and Chloe East showed up at the Oscars® red-carpet with bespoke sustainable occasion wear made of TENCEL™ branded fibers and TENCEL™ LUXE filament yarn.
“This year, we celebrate our fourth endeavor to green up the Oscars® red carpet alongside RCGD Global. As one of the most-watched moments globally, red carpet fashion at the Oscars® is often regarded as a benchmark that has the tendency to propel global fashion trends. We hope that by giving sustainable materials a greater representation at the Oscars®, we can draw attention to the need to lower the environmental impact of the fashion industry. As the TENCEL™ brand pursues its goal of achieving net-zero emissions by 2050, we will continue to collaborate with like-minded designers and brands, to encourage and inspire positive change in fashion. We hope that through our collective efforts, we can contribute to the establishment of a carbon neutral fashion industry in the coming decade,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG.
“It is an honor to be part of the Oscars® with our long-lasting partner TENCEL™. Oscars® Sunday is a very special date for us as we get to spread the word about our mission and work through our amazing ambassadors. Working closely with them, their designer and TENCEL™ allows us to discover what sustainability means to them and how they want to represent the message on the Red Carpet,” said Suzy Amis Cameron, Founder of RCGD Global.
“We are really excited to be at the Oscars® with TENCEL™ yet again and show that sustainability and occasion wear go in hand. It’s great to see sustainability receive more and more visibility at the Academy Awards, which is such a global platform. We hope our accessible and free Sustainable Style Guide will encourage more people to rethink their fashion choices and explore more conscious alternatives,” said Samata Pattinson, CEO at RCGD Global.
Bridging the divide between sustainability and high-end couture at the red carpet
This year, two custom-made gowns, created with bespoke fabrics made from TENCEL™ LUXE filament yarn and TENCEL™ Lyocell fibers, have been featured on the red carpet of the Oscars®.
Bailey Bass, a rising star starring as Tsireya in the blockbuster and winner of the Academy Award for Best Visual Effects, ‘Avatar: The Way of Water’, made her Oscars® debut wearing a custom couture cream color halter gown made locally in New York City by designer Zac Posen. Created using only four cuts of fabric made with 100% TENCEL™ LUXE filament yarn from Toyoshima & Co., Ltd. in Japan, the ethereal couture piece has an open-back with a bias cut and off the shoulder cuffed poet sleeves.
Photo credit RCGD Global
“It’s been a true honour to dress Bailey Bass for her first Oscars® in collaboration with RCGD Global and TENCEL™, who aim to shine a light and celebrate eco-couture on the red carpet. Bespoke has become the core of my business for the past few years, working to create unique pieces of art with true purpose! This very special gown was created using TENCEL™ LUXE filament yarns that are derived from sustainably sourced wood, offering a beautiful draped botanic alternative to silk,” said Zac Posen, founder of the Zac Posen brand.
Photo credit Zac Posen
Photo credit RCGD Global
Rising talent Chloe East, who starred in Steven Spielberg’s Oscars-nominated ‘The Fablemans’, graced the red carpet in a custom Monique Lhuillier gown with a dramatic elongated velvet bodice that was reimagined and customized from Lhuillier’s Fall 2019 Collection with an architectural A-line ball gown skirt, along with a black statement bow with sweeping ties made with TENCEL™ Lyocell fibers.
“For Chloe East’s Oscar® look, I created a dramatic, sculptural modern ballgown using a vintage piece from my collection and reimagining a new skirt design, incorporating sustainable fabrics in the bow detail. Sustainability is something I am passionate about without compromising on design,” said Monique Lhuillier, founder of the Monique Lhuillier brand.
Leveraging the power of digital innovation for a more sustainable future, this year TENCEL™ and RCGD Global has also joined forces with Web3 innovators institute of Digital Fashion (IoDF) and CLO Virtual Fashion to create a bespoke digital version of Zac Posen’s custom couture gown for Bailey Bass, spotlighting the role of digital design technologies in addressing the pain points of physical fashion and event dressing and activating more environmentally conscious practices.
Derived from sustainable wood sources and produced using eco-responsible production processes, TENCEL™ Lyocell fibers and TENCEL™ LUXE filament yarn are of 100% botanic origin and are fully biodegradable and compostable. Fabrics made with TENCEL™ fibers are naturally smooth, soft and breathable.
Regarded as an alternative to silk, TENCEL™ LUXE filament yarn can be woven into a lightweight and luxurious fabric with silky smoothness, liquid-like drape and color vibrancy. Both TENCEL™ fibers and TENCEL™ LUXE filament yarn are considered as the ideal sustainable alternative for designers and brands without compromising on luxury, quality or possibility.
Photo download here.
About TENCEL™ and TENCEL™ LUXE
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ LUXE and TENCEL™ for Footwear. Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics. Website: www.tencel.com
TENCEL™ LUXE branded lyocell filament yarn is derived from wood grown in sustainably managed forests, in line with the stringent guidelines of the Lenzing Wood and Pulp Policy. The silk-like continuous filament yarn is produced in an environmentally sound closed-loop process that recycles process water and reuses the solvent at a recovery rate of more than 99%. Registered with The Vegan Society, TENCEL™ LUXE filament yarn offers with its luxurious touch a botanic, biodegradable alternative to silk. Fabrics containing TENCEL™ LUXE filaments drape beautifully while offering natural comfort. Created to be versatile, TENCEL™ LUXE filaments can be made from 100% TENCEL™ LUXE and also blend superbly with other noble filaments and fibers such as silk, cashmere, linen or wool. TENCEL™ LUXE is a unique filament yarn created for the high-end fashion market under TENCEL™, the textile specialty brand of The Lenzing Group. Website: www.tencel-luxe.com
About RCGD GLOBAL
RCGD Global is a women-led global change-making organisations working from ‘moment’ to movement, bringing global cultural sustainability to the forefront of conversation and action within the fashion and design world. Celebrating its 10th year of the Red Carpet Green Dress campaign initiative at the Oscars, RCGD Global was initially conceived as a design contest by Suzy Amis Cameron (actress, environmental advocate, and author) when faced with the lack of ethical fashion choices while attending global premieres of husband James Cameron’s’ ‘Avatar’. The organisations’ work has since developed to include collaborations with global and small independent brands, partnerships delivering sustainable design solutions such as regenerative materials, educational work with the emerging design community - including workshops, internships and work experience, and international design contest initiatives. Alongside a consultancy offering, RCGD Global’s R & D division delivers thought-leadership work for the industry, working with leading institutions such as Institute for Sustainability Leadership, University of Cambridge and University of California, Berkeley.
RCGD Global works to draw attention to the importance of more sustainable practices in the design world and to be part of bringing those solutions to a global, culturally diverse market. Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Laura Harrier, Emma Roberts, Marlee Matlin, Danielle MacDonald, LaKeith Stanfield, Camila Alves, and Naomie Harris have joined the campaign as representatives of its Oscars red carpet green dress initiative. RCGD Global’s work has been featured in VOGUE, Vanity Fair, W Magazine, People, The Hollywood Reporter, WWD, Washington Post, Harper's Bazaar, Refinery29, The Guardian, ELLE, LA Times, The New York Times, Business of Fashion amongst others, across over 100 countries.
Helmed by CEO, Samata Pattinson, a prior winner of the Global Design Contest in 2011 with over a decade of experience, Red Carpet Green Dress unveiled its rebrand to RCGD Global in 2022, to fully encompass the multitude of spaces that the organisation exists in with a focus on four core pillars:
> Collaborating with respected and mainstream platforms to foster sustainable conversations and action
> Developing accessible sustainable design solutions which create real effective change
> Being part of creating a more socially fair, equitable and representative industry
> Helping to find language to create change
For further information please contact:
Liz Roscoe + 44 (0) 7702 807 048 liz@roscoe360.com
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