PR & Influencer Relations
Traditional & Digital PR
PR is often one of the most effective marketing tools to give your brand an advantage over the competition. Aside from raising awareness, PR can build trust through endorsement from respected editorial titles, and a digital press campaign can significantly boost SEO.
WHITEHAIR.CO is a .COllective of well-connected PR professionals, whose experience bridges the gap between traditional PR, and forward-thinking digital media. We think strategically while demonstrating social awareness and diplomacy, in order to deliver results that make a difference.
Some of the PR services we offer include (but are not limited to):
Traditional PR: UK print media.
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Feature placement: news, interviews, expert commentary and product credits.
Digital PR: backlink strategies and leveraging affiliate programs.
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Press release creation and distribution.
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Press trip curation, itinerary & hosting.
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Reputation and crisis management.
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Global PR agency leadership.
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Sample Management Service.
VIP & Influencer Relations
In this digital era, social media content often provides more effective exposure for our clients than traditional editorial. While A-list celebrity dressing and seeding wins are often the gift that keeps on giving.
The VIP & Influencer Relations service has been an integral part of the WHITEHAIR.CO communications strategies since we launched the business in 2004.
Our .COllective has relationships with key celebrities and influencers, and we regularly create game-changing opportunities for our clients. We also create bespoke campaigns to match your brand with its target audience, from grass roots, micro-influencers or well-known celebrities, we forge authentic and meaningful connections between our clients brand’s, our influencer contacts, and ultimately their audiences.
Influencer relations services offered include (but are not limited to):
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Traditional UK print PR
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Digital PR: Backlink strategies and leveraging affiliates
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Placement of features, news, interviews, expert commentary and product credits
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Press release creation and distribution
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Press trips: Curation, itinerary & hosting
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Reputation and crisis management
-
Global PR agency leadership
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and more…
