PR & Influencer Relations
Traditional & Digital PR
From our experience, our PR service has often prooved to be one of the most effective marketing tools to give our clients an advantage over the competition. Aside from raising awareness, PR can build trust through endorsements from respected editorial titles, and a digital press campaign can significantly boost SEO.
WHITEHAIR.CO is a. COllective of well-connected PR professionals whose experience bridges the gap between traditional PR and forward-thinking digital media. We think strategically, while demonstrating social awareness and diplomacy, in order to deliver results that make a difference.
Some of the PR services we offer include (but are not limited to):
-
Traditional PR: UK print & online media
-
Digital PR:
-
Backlink strategies
-
Leveraging affiliate programs
-
-
Feature placement:
-
News
-
Interviews
-
Expert commentary
-
Product credits
-
-
Product Placement: Implement strategic placements across digital platforms to reach the right audience
-
Press release creation & distribution
-
Press trip curation, itinerary & hosting
-
Reputation and crisis management
-
Global PR agency leadership
VIP & Influencer Relations
In this digital era, social media content often provides more effective exposure for our clients than traditional editorial. While A-list celebrity dressing and seeding wins are often the gift that keeps on giving.
The VIP & Influencer Relations service has been an integral part of the WHITEHAIR.CO communications strategies since we launched the business in 2004.
Our. COllective has relationships with key celebrities and influencers, and we regularly create game-changing opportunities for our clients. We also create bespoke campaigns to match your brand with its target audience, from grass roots, micro-influencers to well-known celebrities, we forge authentic and meaningful connections between our clients brands, our influencer contacts, and ultimately their audiences.
Influencer relations services offered include (but are not limited to):
-
Identifying content creators aligned with brands, products & stories, for partnerships and seeding.
-
Recruitment of ambassadors for paid partnerships to create bespoke content. This includes:
-
Budget Management
-
Project Briefing
-
Contract Negotiations
-
-
Seeding programs
-
Celebrity dressing
-
Creative ideation & activations
-
Trip curation & hosting
